We met working together in a beauty start-up, long days of store openings and product launches. What kept us talking outside work was Sunday long runs, the 3pm slump and wanting to run our own business.

We both found sports nutrition too technical, too clinical, too inaccessible. We don't drink energy drinks. We tried gels, but they made us feel sick. Our long run fuel was coffee and a bag of gummies.

We decided we didn't have space for more powders, and we didn't want a new routine. We just wanted something easy and delicious that also worked.

So we made Ruly Gummies: sports nutrition benefits added to a product we already loved. We call it performance snacking.