10 packs for your next 10 big sessions
WHAT'S IN EVERY PACK
Caffeine
80mg per pack.
Green bean caffeine and guarana. Caffeine helps keep you alert and aids concentration.
Vitamins
B6 & B12: 20% of your daily reference intake.
Contributes to normal energy-yielding metabolism and helps reduce tiredness and fatigue.
Flavour
Fruity and chewy, naturally
Real fruit flavour in every gummy. Natural colour from plant extracts, not chemical additives. No preservatives.
Where is Ruly made?
Ruly is made in the EU and our supply chain is continually audited by Holland and Barrett as we are stocked in their stores.
How do I know these gummies work?
Our manufacturer is IFS certified, the gold standard of European food production. The raw ingredients are tested for efficacy, the production process is audited to ensure the gummy process keeps the ingredients active, and then the final results are batch tested for ingredient integrity.
How much caffeine is in a pack?
80mg, the full amount is in every pack. Roughly the same as a typical espresso.
Will they upset my stomach?
We started Ruly because gels made us feel sick. Gummies are easier on most stomachs, because they are not designed to sit in your stomach for slow release energy. They are designed so you control the energy consumption. But everyone's gut is different - try them on a training run before race day.
Is 80mg caffeine a lot?
About one espresso. Most healthy adults can have up to 400mg a day from all sources. That's five packs, if Ruly were your only caffeine. Not recommended if you're pregnant or caffeine-sensitive. Want fuel without caffeine? Ruly Electrolytes is caffeine-free.
How many per run?
Under an hour, you probably don't need us. Over an hour: one pack every 30–60 minutes, depending on intensity. Race day: test it in training first. You knew that.
Why switch from gels?
Because fuel you dread is fuel you skip. Most runners under-fuel because gels are unpleasant. Ruly tastes good enough that you'll eat it on time.
How quickly does it work, and how long does it last?
Each pack has 80mg of caffeine, about the same as a cup of coffee. Eat the pack over the time you'd take to drink a coffee and expect a similar experience. Everyone responds to caffeine differently, so try it in training first.
Will gummies give me enough carbs?
One pack carries 32g of carbs from glucose.
Eat a few gummies at a time as you go, so you're in charge of the release and
nothing sits heavy. On a long run, have a pack every 30–60 minutes, depending
on how hard you're going.
Can I eat them while running?
Yes. They're soft and chewy, not sticky. Tear the pack, eat a couple, keep moving. No water needed.
How many can I have in a day?
Most healthy adults can safely have up to 400mg of caffeine a day, from all sources. On Ruly alone, that's 5 packs.
Can I cancel my subscription?
Any time, in your account, in two clicks. Pause or skip a delivery too.
Can I have Ruly Energy if I'm pregnant or breastfeeding?
Contains caffeine. Not recommended for children or pregnant women. If you're breastfeeding, check with your GP or midwife first.
How should I store them?
Somewhere cool and dry; only extreme temperatures affect them. Once opened, eat within 2 days
Are they vegan?
No. Ruly Energy contains gelatine, so it isn't suitable for vegans or vegetarians.
Do they contain guarana?
Yes. Each pack has 80mg caffeine from a blend of green bean caffeine and guarana, plus B6 and B12.



