A NEWER, SMARTER WAY TO ENERGIZE.
So simple, it’s shocking.
Ruly was made for people who move with purpose. No cans. No chaos. Just delicious energy candies that help you reset, refocus, and stay in charge. Powered by caffeine, guarana, and B-vitamins, it’s the smarter way to fuel workouts, long days, or whatever comes next on your to-do list.
Why You’ll Love Ruly
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Seriously Fruity Flavour
Forget the chemical aftertaste. Ruly tastes like actual candy — bold, juicy, and delicious.
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Built for On-the-Go
No cans. No spills. No nonsense. Ruly goes where you go — pockets, bags, busy days — no shaker required.
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Energy You Control
One gummy at a time. Ruly lets you Microboost™ when you need it, so you're always in charge of your energy — not the other way around.
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Functional Fuel
Made with naturally derived caffeine, guarana, and B-vitamins. For clean energy, sharp focus, and zero crash.
WHEN RULY FITS INTO YOUR LIFE
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WORKING
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WORKING OUT
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Cycling
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Running
Reduce tiredness, beat fatigue, feel energy.
ENERGY WITH NOTHING TO HIDE.
Ruly candy is crafted by top confectioners and powered by proven ingredients
⚡ Ingredients backed by 30+ studies
⚡ Clinically effective doses of caffeine + B-vitamins
⚡ Non-GMO, Gluten-free
⚡ No artificial colours or preservatives
Join us and rule the moment.
How Ruly Compares
| Scroll left to right | Ruly | Energy Drinks | Energy Shots | Other Gummies |
|---|---|---|---|---|
| DELICIOUS | ||||
| POCKET-SIZE, NO MESS | ||||
| CONTROL PACE OF BOOST | ||||
| NO CRASH OR JITTERS | ||||
| FEELS LIKE A TREAT, NOT A CHORE |
Got Questions? Let’s Clear Things Up.
Find the most frequently asked questions below.
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Each pack contains 80mg of caffeine — about the same as a regular coffee. Start with one and see how you feel. You’re in control.
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It can. Ruly gives you a smoother, more controlled lift without the need to chug a can or queue for a latte.
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Nope. Ruly is made with naturally sourced caffeine, guarana, and B-vitamins — so you get clean energy, not chaos.
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Ruly is gluten-free and free from major allergens. It’s not currently vegan, but we’re working on it.
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Anytime your energy dips and your ambition doesn’t. After lunch, before a workout, during a study session — you name it.
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80mg per pack. That’s around the same as a cup of coffee. The UK’s recommended maximum is 400mg per day for healthy adults.
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Yes — for most healthy adults. Just stay within the 400mg daily caffeine guideline.
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No. Ruly is not recommended for children or pregnant or breastfeeding women due to caffeine content.
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Let’s just say: it doesn’t taste like an energy supplement. Think bold, fruity, dangerously delicious.
THE RANGE
Deliciously fruity gummy candy with the boost of an energy drink.
